Fancy & Trend, a Taiwan-based firm specializing in high quality cosmetic and skin care packaging, has launched its new Mess-free foundation stick. The new packaging concept functions similarly to other sticks, with the added benefit that the company has incorporated a convenient and premium NBR sponge applicator to help all consumers stay tidy.

Edison Chang, the Director of the company, said, “We saw that many women always seemed to be in a great hurry whenever they used a foundation stick, and for them it’s tiring and troublesome to have to swap between using the foundation stick and a sponge. They seemed to invariably get their hands terribly messy while applying the foundation, even if it was just a little bit. Our goal was to develop something convenient for women so that they could enjoy the convenience and even application of a foundation stuck, but have it go on easily and clearly,” he said.

According to the company, the NBR sponge itself also has soft, delicate and elastic characteristics, which gives consumers the ability to apply the foundation perfectly.  Also, the NBR material is manufactured of latex, which has excellent antibiotic and antistatic properties, keeping perspiration and grease off the sponge throughout its usage life.

Regarding the strong ABS material of the cap and barrel, it provides not only material strength but also flexibility when it comes to the array of decoration options available, especially for coating and printing.  Just about any special design design concept can be realized on the sticks.

The Mess-free foundation stick is suitable for all cosmetic markets where consumers encounter the same issues.